Start Viral Marketing Campaigns Using E-books
Viral Marketing is a powerful way to generate traffic to your blog, and in turn generate additional money for you.
Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people. Those people get sick and share their germs with everyone they know and the next thing you know everyone is out with the flu. That is the very concept behind viral marketing. The idea is to get everyone to spread your marketing message to everyone they know, though with a little more purpose than a sneeze.
Most marketers us an Ebook to start a viral marketing campaign. First you create an E-book, hopefully a really good one that has links to your blog or to your sales page and affiliate links to products and services that you recommend. If you don’t think you can write an Ebook from scratch, check out PLR sites. Many have pre-written Ebooks that you can buy the rights to, edit, and pass on as your own. You can also use bundles of articles that you buy and piece together into a full Ebook.
Once you have the book ready, give it away to five people completely free. In the book you encourage those five people to give it to their friends and family.
Before you know it the Ebook is spreading across the Internet faster than the Swine Flu. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.
Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the Ebook, you have the right to give people certain rules for use of your Ebook. One of those rules could be that you allow them to give the book to other people. Make it clear that this book is free to give away.
You can write the E-book yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an E-book. Once you have your E-book written, you can use software to create your E-book such as. A free way to do this, though with less frills, would be to upload a Word file into Google Documents and then convert it to a pdh.
As more people read your viral Ebook, some with click the links. And some of them will buy the products or services you offered or recommended. Others will check out your blog to see what else you have to say, and they may become subscribers. A free Ebook that you sent out into the world months ago could be making you sales today, tomorrow, next week, and further.
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2 people have left comments
Posted on October 13, 2009 at 12:47 am
Jeanette Bolvary wrote :
A swine flu ebook, I like it. Would you also promote it actively within your signature/profile on forums etc. or is this entirely up to the individual?
Posted on October 13, 2009 at 6:09 pm
John S. wrote :
I think it’s up to the individual, and to the forum you are in. Some have rules against promoting things, so it’s best to check first. In general though, I would put a link in my signature letting people know about it. Also as a signature in your email too!